London-based beauty, hair, fashion and lifestyle creator. I shoot, style, direct and front my own content — editorial standard, made native to the feed.
Universal Music GroupEstée LauderL'OfficielMarks & SpencerJohn Lewis
Meet Marcelle
The creator behind the camera — and in front of it.
I'm Marcelle: a London creator making beauty, hair, fashion and lifestyle content. I came up shooting fashion and beauty editorial for brands like Gucci Beauty and Ted Baker, then turned that eye on my own content. Concept, styling, shoot and edit are all held by one pair of hands, which is why the work looks the way it does.
01
Creator
Beauty, hair, fashion and lifestyle content made native to the platform rather than adapted for it.
02
On camera
Talking head, tutorial and product-led delivery — comfortable fronting a brief, not just filming it.
04
Photographer
Fashion, beauty and portrait work with a warm, high-contrast signature.
AlsoCreative Director
Watch Marcelle
Press play. This is the work.
Real posts, playable here — no clicking away. Grouped by what each piece demonstrates: hair and beauty routines, styling and getting-ready, talking-to-camera and product-led work, and longer-form storytelling.
01
Building a home studio that actually worksTikTok · Product · Talking-to-cameraView original post
02
Behind the scenes — L'Officiel editorialTikTok · Set & storytellingView original post
03
Episode 2 — building the moodboardTikTok · Series · Creative directionView original post
Pin curl takedown, girl chatTikTok · Talking-to-camera · GRWMView original post
30 minutes to wedding-guest hairInstagram · Beauty · TransformationView original post
Speaking on the Netflix panel at Merky FestTikTok · Brand partnership · Talking-to-cameraView original post
Hair & Haircare
8 posts
Routine content, sets and takedowns — textured hair handled properly, start to finish.
Product handled on camera, plus longer-form storytelling from set and studio.
A working week, planned properlyTikTok · Lifestyle · ToolsView original post
Travel, Hotels & Soft Life
4 posts
Destination and hospitality content — stays, city guides and slower lifestyle storytelling, shot on location.
Madrid, before the New York shootTikTok · Travel · Hotel stayView original post
Egypt — surprise baecation and room tourTikTok · Travel · Luxury hotelView original post
Date nights over everything elseTikTok · Lifestyle · Soft lifeView original post
One Hundred Shoreditch — a London stay reviewTikTok · Hotel review · Mini vlogView original post
Audience & platforms
Reach, and who it reaches.
4,470
Instagram followers
946
TikTok followers
4,658
LinkedIn followers
852
YouTube subscribers
~10,600
Combined audience, four platforms
16.4K
TikTok total likes
104
YouTube videos published
Content pillars
What I make, and who it's for.
The categories the content lives in. Everything is shot, styled and edited in-house, so a brand brief slots into an existing visual language rather than fighting it.
01
Hair & haircare
Heatless sets, pin curls, takedowns and routine content — textured hair handled properly, start to finish.
02
Beauty
Routines, application and product-led beauty content shot with editorial lighting and close-up detail.
03
Fashion & personal style
OOTDs, styling and outfit breakdowns — London street, travel and event dressing.
04
GRWM & lifestyle
Get-ready-with-me and day-in-the-life formats where a product sits inside a real routine.
05
Tech & tools
The devices, apps and kit behind a creative practice — demoed by someone who actually uses them to work.
06
Talking head & personality
Straight-to-camera pieces on creative work, taste and building a practice in public.
Work with Marcelle
Ways brands work with me.
Choose the closest fit and send the brief. Rates and deliverables are quoted per project once usage, exclusivity and timings are clear.
I speak on creative direction, brand building, content strategy and the move from fashion editorial into a creator-led practice — panels, keynotes and workshops.
A luxury beauty release translated into a social-native film — colour, restraint and a face the house could trust on camera.
Concept · On-camera talent · Shoot · Edit
Netflix × Merky Books
Talent booking · Event & speaking
Entertainment and literary culture in one room — booked as talent, on stage and on camera.
Speaking · On-site content · Interviews
Lounge Underwear
Paid creator campaign · Studio
A full commercial shoot with me in front of the lens: concept, styling, studio and behind-the-scenes cutdowns.
Concept · Talent · Studio shoot · BTS
Ted Baker
Paid creator campaign · Beauty
A heritage British house given a warm, high-contrast beauty treatment, shot and performed by me.
Direction · On-camera talent · Edit
L'Officiel
Editorial · Press
Magazine-level editorial, published under my name.
Talent · Photography
EMI × The Voice
Music industry · Broadcast
A music-industry and broadcast crossover, sitting alongside my own artist work.
Talent · Content · Coverage
Client testimonials
In their words.
“Working with Marcelle was like having our entire creative team and a UGC creator in one person. The content had the production value of our main campaigns but the authenticity we needed for social.”
“She understood our brand positioning immediately. The UGC felt premium and on-brand while still being relatable — exactly what we struggle to achieve internally.”
“Marcelle's professional photography background showed in every frame. We used her UGC content in our main marketing materials because the quality was indistinguishable from our campaign work.”
